Content that sounds like you, produced ten times faster.
Blank pages kill marketing. We use AI to draft your website copy, service pages, blogs and social posts, then shape every word by hand so it sounds like your business, not a robot. Volume without the AI smell.
Your week, before and after.
Life now
- The last Facebook post was eight months ago and it shows
- You know you should blog but the blank page always wins
- Competitors with worse work look better online
Life with it
- A steady drumbeat of posts that make the business look alive, because it is
- Drafts arrive written in your voice. You just say yes or tweak
- Your pages finally match the quality of your actual work
No leap of faith. Four steps, each one small.
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We capture your voice
One conversation and your existing pages tell us how you talk. Blunt Yorkshire plumber or gentle beautician, the voice is yours.
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We plan a month at a time
A simple calendar of posts and pages tied to your seasons: boiler season, wedding season, end-of-tenancy season.
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AI drafts, humans finish
AI produces the volume, we edit every piece by hand so nothing goes out with that fresh-from-the-robot smell.
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You approve and it ships
You get everything ahead of time in one place. Thumbs up and it publishes itself on schedule.
Deliverables, not vibes.
- A content plan tied to your busy seasons
- Social posts, service pages and blogs, edited by a human every time
- Everything written for local search and structured so AI assistants can quote it
- Images to match, in your brand style
- Scheduled publishing so it happens without you
- Your voice guide, documented and yours to keep
We use this stuff to run our own business.
- This website, its words and every illustration on it were built with the exact AI workflow we sell
- Real proof: our Lichfield client dominates local search across their whole service area and halved their ad spend
- Plain English from quote to handover. If we cannot explain it simply, we do not build it
- No lock-in, ever: you own what we build, documented so anyone can maintain it
These are starting points. The right version for your business comes out of a conversation, and the first one costs nothing.
The questions everyone asks first.
Will people be able to tell it is AI?
No, because it is not raw AI. Every piece is drafted with AI for speed and finished by a person who knows your voice. We are fussy about this: generic AI content is exactly what we remove.
How much do I have to be involved?
One voice conversation at the start, then a few minutes to approve each batch. Send us photos from jobs when you can; they make everything better.
Does Google penalise AI content?
Google penalises unhelpful content however it was made. Well-edited, genuinely useful pages rank fine, and ours are built for local search specifically.
What does it cost?
Depends on volume: a monthly social package is a different job from a full set of service pages. Tell us what you need and you get a fixed monthly or one-off price.
Who owns the content?
You do, including the voice guide. If we part ways, everything we wrote stays yours.
Tell us what eats your time.
A sentence or two is plenty. We reply within hours with an honest take, not a pitch.
When did your website last say something new?
Ask us for a free sample post written in your voice. Judge it yourself.